Amazon reported that customers who watch videos on Amazon convert 3.6x more often than non-viewing customers. So as a seller, you should definitely use videos on your product listing. Amazon has also improved the the Seller Video Management Experience.
So, what do you need to do?
Step 1. Obtain Amazon Brand Registry.
In order to enroll for brand registry a seller must have:
- An Amazon seller account.
- An active registered trademark for their brand that appears on their products and/or packing.
- The ability to verify the seller’s rights as the owner or authorized agent of the trademark .
Step 2. Associate a single video to multiple products
Step 3. Upload multiple videos for a single product
Step 4.Use auto-generated thumbnails
Step 5. rack status of the upload process
Amazon announced that “viewership metrics” are coming soon!
Contact us if you need assistance registering for a trademark for your brand on Amazon or need assistance with Amazon Brand Registry.
P.S. If found this email helpful, please consider forwarding it to a colleague or colleagues that may find it helpful as well!
Source: Amazon Seller Central
"Amazon's trademark is used under license from Amazon.com, Inc. or its affiliates."
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Karin Y. Coger, Esq.